Digital marketing relies heavily on technology. The digital part is what gives it most of its features and capabilities. With that in mind, you’re gonna need a whole set of tools to get everything done but at the same time, you can easily be swarmed by the dizzying number of options you will find to execute each task.
We understand the dilemma and we’re here to help you face and overcome it. There is a certain group of tools that proved superior in efficiency and flexibility. By using them, you’ll be able to harvest the perks of a seamless plan that gets your marketing tasks in place with minimal wasted efforts.
To map out our way through this guide, your all-star toolset will target content creation and ideation, SEO strategy, images, and of course communication throughout the process.
Let’s start off with the big monster, Content Creation.
Tools for content creation
A simple google search will flood you with choices to manage your content. However, there is one tool that can be considered as synonymous with efficient content management; the mighty WordPress.
Since the launch of this powerhouse in 2003, WordPress managed to be the mecca of those wanting a smooth and effective platform to create content. Now, WordPress powers 34% of all websites on the internet, and it does so beautifully.
WordPress owes its appeal to the simplicity it offers to its users. With minimal technical knowledge and no coding expertise required, WordPress allows you to do all sorts of impressive stuff to your CMS, tweaking and perfecting with minimal effort. Add some basic HTML skills and you’ve got yourself a magic wand.
So you’ve got a content management system, what about your content?
Enter Grammarly, a simple and all-encompassing tool that’s determined to polish everything you write and optimize it precisely according to its intended purpose. Grammarly offers you the shortest way to look like an impressive expert, no matter the level of your writing skills. It will suggest alterations, correct mistakes, advise you on sentence structure and more, giving you the best value for money you can have in this area.
But, to write stuff you’ve got to have ideas for topics to write about, right?
No worries, the struggle for killer ideas is over. Let Google Trends guide your path to the best and most relevant content you can right. With Google Trends, you’ll be able to know what’s on fire and what’s capturing people’s attention these days. Additionally, you’ll be able to find out the amount of interest people have in a certain topic. You can consider it your own traffic light.
Ubersuggest is another great tool you could use. Type in a search term and it will present you with a huge number of ideas related to it, basically brainstorming on your behalf.
But what if you found topics and would like to know more about their existing performance? Look no further than to BuzzSumo. Just as the name suggests, you’ll easily figure out the buzz around a given topic, the amount of engagement it gets, who engages with it, and a lot more.
Tools for a stellar SEO performance
So assuming you got your WordPress system all worked out and in place, and your content ideas and topics all worked out, it’s time for the tricky part. SEO can make or break your online presence, but not to worry, a light plugin called YOAST SEO will get the job done beautifully if you just listen to what it has to say.
YOAST will help you get all the critical aspects of your SEO strategy in place. It will help you with your title and meta configurations, your permalinks, your readability, your RSS optimization, and so much more. And for keyword performance, Google keyword planner will have your back.
Note that there are two more options that will cover your SEO needs, and those are MOZ and SEMrush, but prepare for a bit more money to spend, however, you’ll get some great results built on their far-reaching expertise.
Needless to say, SEO rules will tell you that images are a key component of good content. Let’s go get them.
Tools for the best images
Whether to pay for images or not is a question of both budget and type of topics. Pixabay can offer you some of the freshest images free of charge, but in exchange for a small fee, Shutterstock will give you a much more diverse catalog. Wiki’s CreativeCommons can also be such a lifesaver for a content creator, and Canva will come to your aid whenever you want a tool to tweak with your images without prior experience in design and graphics.
A moment of truth here. It’s probably safe to say that you might not be the only one working on the whole project. In this case, you’ll need some nice tools to connect everybody for a better result in any given situation. Let’s connect them.
Tools for collaborations
The choice of a collaboration platform is heavily influenced by human nature. Read into your team’s preferences and find out what works best for them and the goal of their collaboration. Do they prefer clean UIs? Basecamp is your go-to option. your production plan is task-oriented and heavy on visuals? Trello is your best friend. Lots of talking, discussions are vital to workflow, and many files are being sent around? Slack it is.
You’ve done it! You have the whole content creation process planned and implemented. All that’s left to do is set back and monitor your performance, but what are the best ways to do that?
Tools for metrics
If your content is made for advertising with a particular platform like facebook or youtube, you’ll find your metrics easily in their manager, all tidied up and clean. If your goal is to monitor your content being on a blog or a website, Google analytics will do the trick, diagnostics, numbers and all. If you’re into experimentation and testing, which you totally should, you’ll find Bitly tracking your every link and painting you a detailed picture of their performance individually.
There you have it. Your very own content factory is all set up with quality control and everything. You’re now armed with all the needed weapons to conquer content marketing.